Alyson Goff is an associate principal at Ayers Saint Gross with 14 years of experience in higher education facilities planning and space management. With practical knowledge at the governing board and campus levels, she understands the inner workings of higher education institutions and possesses deep understanding of institutional operations. Through analysis and planning of short- and long-term space needs, she provides valuable insight to institutions to inform their space planning and management strategies. Her work allows institutions to align academic, financial, and physical planning goals. Alyson’s academic background includes public administration and higher education business administration, and she is a member of the Society for College and University Planning (SCUP).