Vertex is a vibrant residential community providing off-campus housing to students in downtown Tempe near Arizona State University. After Ayers Saint Gross designed the building, our in-house graphic design studio branded the complex to complete the comprehensive vision for the project. The Vertex identity and name champion the brand’s vibrant and healthy spirit. Both are inspired by the signature architectural feature at the vertex of a primary intersection. The Vertex palette conveys a youthful, natural and energetic tone that resonates with active, education-oriented residents. The Vertex style guide governs the consistent use of the Vertex logotype, colors, and typefaces in applications ranging from business cards to promotional items.