Signage & Wayfinding Master Plan and Implementation
University of Scranton
Scranton, PA, United States
The Signage & Wayfinding Master Plan and Implementation align the aesthetic experience of the University with its mission and academic quality. The plan provides methodology, hierarchies, and nomenclature to guide the University through planned expansion, and also includes guidelines for freestanding signs, gateways and lettering. The design incorporates an “infinity” motif, echoing an historic architectural detail while reinforcing the Jesuit ethos of reflection and lifelong learning.